Speak To An NIL Agent: (817) 584-3517
Speak To An NIL Agent:
(817) 584-3517

We find you NIL deals, while you focus on being great.

Hometown Heroes is a sports agency representing collegiate athletes and acting as a matchmaker between athletes and businesses. We partner with student athletes to represent them through seeking and negotiating name, image, and likeness opportunities on the athletes’ behalf. Hometown Heroes Sports Agency seeks partnerships that fit the athlete’s interests, hobbies, sports, or school. We also work with aspiring agents and college students seeking to gain experience and knowledge in the sports agency and sports management industry. We believe in always chasing our dreams and want to encourage everyone to chase theirs too.

Athletes We Represent:

Olivia Rattler

Missouri State Beach Volleyball

Faith Masonius

University of Maryland Women’s Basketball

Blake Hinson

Pitt Basketball

Rachel Glenn

Arkansas Track & Field

Corey Ellington

Mississippi State Football

Lorenzo Lingard

Akron Football

Amy Wier

University of Oklahoma Gymnastics

Russel Stong

UCLA Basketball

Chelsea Thorpe

Ohio State Volleyball

Micah Gryniewicz

University of Alabama Volleyball

Jaylen Garnett

Georgetown Track & Field

Vivian Miller

Ole Miss Volleyball

How Our NIL Process Works:

1. Initial Consultation

We take the time to understand your specific goals as a new client, whether it’s securing endorsement deals, developing your personal brand, or growing your own business. This step allows us to tailor our approach to your goals and ensures we get you in touch with the right companies.

2. Connect You With Companies

Once we have a clear understanding of your needs, we connect you with the appropriate industry contacts, and begin developing a strategy that allows you to meet the goals we discussed in our individual consultation.

3. Negotiate Your NIL Contract

After we have secured proposals from our target companies, we sit down with the company representatives and discuss the specifics of the proposed NIL opportunity. We have our team review the proposed contract to ensure that the proposed deal does not violate any NCAA regulations; and we will also ensure that the proposed contract is for an appropriate amount, and that you are getting the fair market value for your NIL rights.

4. Sign & Finalize

Once all parties are satisfied with the details of the proposal, it’s time for you to sign the contract for your new NIL opportunity. We will support you along the way and advocate for your best course of action in implementing the NIL agreement as set forth in the contract. This can include photo-ops, shooting commercials, making social media posts, selling or wearing specific merchandise, it all depends on what is negotiated with the endorsing company.

Recent Blog Posts:

What is a Collective

In July of 2021, the NCAA changed its long-standing rules that prohibited college athletes from profiting off their name, image, and likeness (NIL). This opened up a world of new opportunities for college athletes, but it also created new challenges. One solution that has emerged is the concept of NIL collectives. So what is a NIL collective? Essentially, it’s a group

Benefits of NIL Marketing

For many years, college sports have been a big business, generating millions of dollars in revenue for universities and athletic departments. However, until recently, college athletes were not allowed to profit from their name, image, or likeness (NIL). But with the recent rule changes, college athletes can now use their NIL to earn money, which has given rise to a

Who We Are Working With

Hometown Heroes is revolutionizing the way athletes monetize their personal brand. In this blog post, we will take a look at some of the exciting partnerships Hometown Heroes has established with various companies in the industry.

Brand Updates

Hometown Heroes Sports Agency has been moving fast in its first few months. The company has grown to represent 26 athletes and created 36 deals. This rapid growth can be attributed to the dedicated team at Hometown Heroes, which has recently expanded to include 6 staff members, and is looking to expand even more in the coming months.

Have Any Questions?

Our Team:

Micah Howell

Founder & Chief Executive Officer

Brett McPeters

Founder & Chief of Operations

Social Media

Alden Shepard

Company Relations Specialist

Social Media

Tierra Haywood

Social Media Specialist

Social Media

Some of Our Partners:

Ready To Start Your NIL Journey?